Client: Talley Family Counseling Center
I took part in a group project to produce a campaign for a Bowling Green client. I worked to produce an awareness campaign for the Talley Family Counseling Center, a WKU affiliated and alumni owned counseling center for all Bowling Green residents.
We noticed that the Talley Center did not have much awareness and worked to increase engagement by targeting college sororities, the intercultural student center and a local yoga studio. We took part in speaking at a mental health event and had frequent meetings with our client as well as sitting in on staff meetings. Due to the COVID-19 pandemic, we adapted our content and re-evaluated our campaign, switching our efforts to social media. This included creating digital posters and flyers and posting to the Talley Counseling Facebook account and speaking at Zoom sorority meetings.
Coordinated with local businesses, 4yoga and Ment Cowork, to get Talley Family Counseling coverage on outside social media platforms including Facebook and Instagram stories.
Design / Content
Created graphics for Talley Family Counseling Center's social media to provide content and engage audiences.
** Note: This campaign was complete as part of a PR capstone course project. Due to Covid-19, this campaign was not able to be fully carried out. Notes in the campaign will discuss the restructuring of the project.